Cortana The most personalsmartphone assistant - Cortana is powered by Bing. She gets to know you by learning your interests over time. She looks out for you, providing proactive, useful recommendations.And Cortana keeps you closer to those you care about most.
PERSONALIZATION The world’s most personal smartphone - Windows Phone has Live Tiles, which bring personalized information right to your Start screen. Pin your friends and family to see their timeline posts, status updates, and tweets in real time. You can pin apps, websites, music albums, and whatever else you can’t live without.
CAMERA Take your best shot - Everyone’s a great photographer with Windows Phone. Whether you want the Windows Phone with the best video recording or prefer one with 41 megapixels for detailed photos, there’s a Windows Phone for you. And no matter which you choose, you can shoot, edit, and share photos instantly.
CONNECTED DEVICES Windows across all your screens - Your life is full. Full of people, events, music, photos, and videos. We’ve reinvented the Windows experience across all your screens—phones, tablets, and PCs—so you can shoot, share, work, and play anywhere.
APPS+GAMES A world of apps - Find the apps you love on your Windows Phone. Discover apps that send real-time updates to your Live Tiles. Whether it’s new Vine videos or daily deals on Groupon, the stuff that matters to you is alive on your Start screen. And Windows Phone is always on the lookout for new apps based on your preferences.
EFFICIENCY Do more with Windows Phone - Windows Phone is now optimized to help you do more. You get an intuitive smartphone keyboard, intelligent storage, better data usage, a battery that lasts longer, and much more.